A 19-year arc, told as how the thinking changed.
From engineering at TCS to running a quick-commerce ad business at Zepto — the throughline isn't a ladder, it's a way of thinking that kept getting sharper. This is the narrative, not the resume.
Started in engineering — learned how large systems actually get built and shipped.
Cross-business leadership track — exposure to how very different businesses are run.
Telecom product — the Walky line hit 165% of target profitability. First taste of owning a P&L. Turned around Postpaid Mobile line. Ran strategic rationalization initiatives.
Built teaJunction, India’s first wholesale tea marketplace — 10M+ kg in year one. Learned that mechanisms compound.
CategoryIQ won the Shop.org Innovation Award. First deep work in applied ML for retail.
Fashion e-commerce at scale — consumer product instincts sharpened in a fast, design-led org.
Search relevance and the retail knowledge graph. Two USPTO patents. Learned to love basis points.
Head of Ads & Monetization — grew ad ARR 5x in 10 months while holding the line on shopper experience.
Seller experience - the 4.8-rated Seller Mobile app and the Action Feed. Took the team’s AI WAU from to 90%+.
Outside the roles: I'm usually answering the relentless questions of my two toddlers, drawing in Procreate, soldering an ESP32, or keeping a bullet journal. I still solve maths problems for fun — the habit of sitting with a hard problem until it gives is the same one that shows up at work. Before any of the tech, I ran a brick-and-mortar retail shop with over a thousand SKUs for two years, doing the buying and merchandising myself. That's where I learned that a catalog is a set of bets, and margins are where judgment lives — the instinct under everything I've built since.
Platform-scale, AI-native problems that move both the customer and the commercial metric at once — ideally in marketplaces, retail media, or anywhere judgment matters more than the playbook. I'm drawn to the messy middle where data runs out and a decision still has to be made.
Available for consulting and speaking. Topics: AI product strategy, marketplace platforms, retail media, and judgment & decision-making.